Few brands are as synonymous with 2016 beauty culture as Kylie Cosmetics. That year fell squarely into Kylie Jenner’s iconic “King Kylie” era, when ultra-matte lips, heavy contour and bold, ever-changing hair colors were on constant rotation. It was so influential that fans still lose it over throwback photos of her channeling the same aesthetic.
Kylie Cosmetics has since expanded into glossier, more comfortable formulas to match today’s tastes, but the OG ultra-matte Lip Kits are, without a doubt, a timestamp of the era.
