The rum’s victory against traditional strongholds like Martinique, Jamaica, and Barbados challenges the long-held belief that Indian rums are merely affordable, molasses-based offerings that lack sophistication.
“There was a time when Indian rum didn’t feature in global discussions on premium spirits,” remarked Shalini Sharma, Head of Marketing at Piccadily Agro Industries, the producer of Camikara. “This achievement is more than just a medal; it signifies a proud moment for India. Camikara was founded on the conviction that India can deliver world-class spirits grounded in its own heritage and resources,” added Sharma.
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The Rum & Cachaça Masters, held annually by The Spirits Business, stands as one of the globe’s most esteemed blind-tasting competitions focused on rum and cachaça. The 2025 edition featured a record number of submissions from leading rum-producing countries, evaluated by a panel of industry experts.
Camikara, which derives its name from the Sanskrit term for ‘liquid gold,’ has accomplished what once seemed impossible: an Indian rum, crafted in the Rhum Agricole style, competing on the world platform.
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Camikara has revived India’s underappreciated legacy in sugarcane distillation. The brand’s success paves the way for a new premium segment within the Indian market and underscores the potential for Indian rums to reach world-class standards.
(Edited by : Jerome Anthony)
