Some products earn cult status for their results; others for their scent. And according to a recent survey of more than 600 NewBeauty readers,* Sol de Janeiro’s Brazilian Bum Bum Cream has earned its cult‑classic status for both. With guaranà to visibly tighten, cupuaçu butter to deeply hydrate and coconut oil to soften, this fast‑absorbing formula delivers smoother, glowier skin—all wrapped in the warm, gourmand scent shoppers can’t stop talking about.
An Iconic Scent
Reviewers rave about the salted caramel-pistachio fragrance, calling it delicious, warm and never too strong. A 52‑year‑old said: “It smells delicious and is very moisturizing.” Another described the scent as “yummy but not overpowering,” making it wearable on its own or layered. A 31‑year‑old reviewer put it simply: “It smells amazing and I get lots of compliments when I wear it.”
Rich, Fast-Absorbing Hydration
Though thick and plush, reviewers say the cream sinks in quickly and leaves skin soft, not greasy. A 48‑year‑old called it a “wonderful thick and rich cream moisturizer!” thanks to the blend of cupuaçu butter and coconut oil.
A 41‑year‑old fan who finished an entire tub said it leaves skin “so moisturized and youthful looking”—and yes, they’re already buying another.
Visible Smoothing
Shoppers consistently mention firmer, smoother-looking skin. That same 41‑year‑old reviewer said it “refreshes and smooths out your skin, reducing the appearance of cellulite.” Others report softer texture and an overall healthier-looking glow.
The Bottom Line
Between the iconic scent, the rich (but fast-absorbing) hydration, and the smoothing, tightening benefits, shoppers say Brazilian Bum Bum Cream is a body-care staple worth the hype. (And we’re right there with them.)
*Source: BeautyEngine Advanced Research, 2025
