This past February, I had the pleasure of taking a trip to Salt Lake City with Maybelline. And I know what you’re thinking: “BRAG!” But no, I can assure you that’s not what this is. It’s context for the seriously major news that the drugstore giant just announced the launch of its first peel-off lip liner stain—called the Super Stay Peel-Off Lip Liner ($13)—and I’m convinced it’s about to become TikTok’s next beauty obsession.
Why am I so confident? For one, I got to stress-test it on the slopes in full winter conditions: wind, cold and even a face-plant that had my ski instructor looking a little stressed. Yet through it all, my lip liner didn’t budge. If that’s not a testament to this formula’s staying power, I don’t know what is.
The other reason it’s bound to go viral: It’s available exclusively on TikTok Shop, so it’s destined to make its rounds on BeautyTok. The brand is clearly leaning into the video platform’s dominance in the beauty industry, and honestly, I get it. Few products are more satisfying to watch than a peel-off lip stain in action, as evidenced by its TikTok-viral predecessor, SACHEU Peel Off Lip Liner Stay-N ($14).
Here’s everything to know about Maybelline Super Stay Peel-Off Lip Liner if you’re thinking about trying it for yourself.
Maybelline Super Stay Peel-Off Lip Liner Fast Facts
- The Super Stay Peel-Off Lip Liner comes in five shades that work across all skin tones.
- You paint the liquid formula around the outer edge of your lips like a regular liner, let it dry for five minutes, then peel it off to reveal pigment that lasts up to 24 hours.
- It’s available exclusively on TikTok Shop.
What I Love About Maybelline Super Stay Peel-Off Lip Liner
In the rare case you’re new to the lip liner peel-off stain trend, most formulas work similarly. For Maybelline’s new launch, you paint the liquid formula around the outer edge of your lips like a regular liner, let it dry for five minutes, then peel it off to reveal pigment that lasts up to 24 hours. If you’ve ever tried the brand’s SuperStay Matte Ink Liquid Lipstick that debuted in 2017 but left a lasting impression on hearts like mine in the near-decade since, that should give you an idea of its serious staying power.
The Super Stay Peel-Off Lip Liner comes in five shades that work across all skin tones, and according to Maybelline, it won’t budge through pillows, showers, food or drinks. They’re not exaggerating. As someone who’s been using it regularly since my trip, I can attest that it stays put through just about anything: the slopes, pool days, a few glasses of sauvignon blanc and yes, even the heat sweats I ultimately get from that wine.
It’s also the easiest peel-off lip product I’ve tried (and I’m pretty convinced I’ve tested them all). With some formulas, the dried liner is hard to grab and pull off, but Maybelline’s had no learning curve, as evidenced by the less-than-flattering but very-real GIFs below.
Maybelline Super Stay Peel-Off Lip Liner: Pros and Cons
PROS
- Very long-lasting and transfer-proof
- Features a precision tip that makes it easier to create sharp lines
- Peels off easily from lips
- Available in five curated shades: brown, mauve, berry, pink and red
CONS
- Requires a five minute wait time, which might be a hurdle for some if you’re in a rush
- Only available on TikTok shop (at least for the time being)
Maybelline Super Stay Peel-Off Lip Liner: What’s Inside
The formula uses hydrating and moisturizing ingredients such as vitamin E, squalane, glycerin and hyaluronic acid to keep your lips comfortable, while polyvinyl alcohol creates the peel-off film (kind of like a temporary tattoo for your lips).
Is the Maybelline Super Stay Peel-Off Lip Liner Worth It?
The Maybelline Super Stay Peel-Off Lip Liner is, without a doubt, worth it if you’re interested in trying the lip liner stain trend for the first time or finding a drugstore alternative to another formula. The price is accessible and it works just as well, if not better, than competitor formulations.
