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AAPI Beauty Brand Founders on the 20 AAPI-Owned Products They Can’t Live Without


“Our SOS Rescue Spray will always have a special place in my heart because it genuinely changed my skin and my relationship with beauty. As someone who struggled with eczema for years, it was one of the first products that made my skin feel calm, supported and safe without sacrificing the experience or efficacy.” — Amy Liu, Tower 28 Founder and CEO

“Total game changer, especially when I’m traveling or out in the wild on expeditions with The Fable Fund. It’s one of those products I always keep in my day bag.” — Akash Mehta, Fable & Mane Co-Founder

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“I love how focused Tower 28 is on creating products for sensitive skin. SOS Rescue Spray is one of those staples I always keep nearby because it instantly helps calm and reset my skin, especially after travel, long days in makeup or whenever my skin feels stressed.” — Deepica Mutyala, Live Tinted Founder and CEO



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