Fresh off one of the most talked-about television finales of the season Ciara Miller is channeling the same defiant energy into her newest partnership with Nexxus. The “Claim Your Space” campaign stars Miller and her unapologetically voluminous hair as a visual metaphor for the kind of confidence that doesn’t ask permission.
“Over the years, I’ve learned that true confidence isn’t about being the loudest voice in the room,” Miller says. “Self-assurance comes with owning who you are and never apologizing for it. That’s why I’m so excited to be partnering with Nexxus, a brand that empowers women to take up space.”
The new campaign supports the launch of Air Shape Workable Hold Texture Spray ($20), a hybrid styling innovation that delivers airy volume, effortless lived-in texture and 48-hour touchable hold. “My hair has always been a huge reflection of how I show up in the world, and using the Air Shape Workable Hold Texture Spray gives it the volume and hold it needs to match my energy,” says Miller. “Because if I’m no longer holding myself back to fit in, my hair shouldn’t either!”
The spray is refreshingly versatile. Whether you’re building a fresh blowout from scratch or reviving a second-day style, it applies seamlessly without buildup. Think of it as your key to effortlessly achieving the “done-but-undone” look.
