Tourism Minister Rohan Khaunte announced on November 21 that the “exclusive” showcase will unveil Goa’s refreshed tourism vision, updated campaigns, and a variety of experiential offerings targeting international audiences. “This initiative seeks to reinforce Goa’s presence in the Southeast Asian market and foster meaningful partnerships with key travel trade stakeholders,” he stated.
Khaunte further noted that the state is striving to position itself as a premium global destination by embracing innovative ideas and sustainable practices. “Through this roadshow in Malaysia, we intend to present a revitalized version of Goa that celebrates our culture, enhances modern tourism trends, and aligns with our commitment to regenerative and responsible tourism,” he remarked.
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Tourism Director Kedar Naik emphasized the significance of Malaysia as a key source market, pointing out that the event offers a chance to introduce Goa’s progressive initiatives. “We are emphasizing diversified offerings, ranging from entertainment to wellness, luxury, and experiential travel. Our new trends, Nocto Tourism, Jet-Setting, and CalmCation, reflect the evolving aspirations of today’s travelers and the direction of Goa’s tourism ecosystem,” he explained.
Naik also mentioned that the roadshow will showcase the state’s newly launched Feels Like Goa campaign, an immersive narrative aimed at redefining the essence of Goa by highlighting culture, heritage, wellness, cuisine, and its regenerative tourism approach.
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In the meantime, Goa’s two-decade partnership with the International Film Festival of India (IFFI) has helped transform the coastal state into a vibrant center for cinematic exchange, serving as a significant platform for national and local filmmakers.
During the inauguration of the festival’s 56th edition on Thursday, Goa Chief Minister Pramod Sawant mentioned that IFFI has evolved alongside Goa since it was first hosted in the state in 2004.
IFFI, which has taken place in various regions of the country since its inception in 1952, was moved to Goa under the leadership of then chief minister Manohar Parrikar. The state became the festival’s permanent venue in 2014.
Sharmad Pai Raiturkar, a member of the executive council and general body of the Entertainment Society of Goa (ESG), reminisced about Parrikar’s efforts in bringing IFFI to the state and ensuring it became a regular feature on the country’s cultural calendar.
“IFFI is not only about films; it also serves as a platform to showcase language, culture, and cuisine. Goa has been able to present its uniqueness to the world through this festival,” he stated.
(With inputs from PTI)
(Edited by : Jerome Anthony)
First Published: Nov 22, 2025 2:04 PM IST
