There are few beauty products as timeless—or as transformative—as lipstick. With a single swipe, it can elevate a minimal makeup day or become your signature look. Think of Taylor Swift’s famous red lip, Meghan Markle’s everyday nude-pink or Sofia Richie Grainge and Margot Robbie’s peachy-pink Chanel favorite: lipstick adds personality and makes a statement.
And as a testament to its iconic status, lipstick has its very own holiday. National Lipstick Day is Wednesday, July 29, and makeup brands are seriously celebrating. There are plenty of sales happening right now, so get ready to stock up on your favorite shade—or find a new one to complete your makeup look. Ahead, find the best National Lipstick Day deals we’ve found.