“This rally has been arranged to communicate to the citizens of the country that Kashmir is ready for you and is secure. Come visit Kashmir… your safety is assured. Kashmir is as safe as any other location in the country,” Bukhari informed reporters.
He highlighted the importance of supporting crucial players in the tourism sector, including shikarawalas, houseboat owners, hotel personnel, and transport service providers, many of whom have experienced a significant downturn in business.
Also read | Nearly two months following the Pahalgam attack, tourism in J&K is gradually recovering.
“Whether it’s houseboat operators, shikarawalas, hoteliers, or taxi and tempo drivers, they are under pressure, but we are with them,” he mentioned, urging the government for immediate assistance.
“There is a need for support… they require some help, and that help should be extended to them,” Bukhari added.
The rally follows the tragic April 22 terror attack in Baisaran, Pahalgam, which resulted in the death of 26 individuals, including 25 tourists and a local service provider. This incident notably disrupted the tourism industry, leading to cancellations and decreased visitor numbers across major spots in the Valley.
Apni Party leaders stated that the event was designed not only to reassure potential tourists but also to seek increased institutional backing for the tourism-reliant community still struggling in the aftermath of the attack.
Also read | Travel agents in India pledge total support to revive tourism in Jammu and Kashmir.
The day prior, Jammu and Kashmir Chief Minister Omar Abdullah engaged with a delegation from the Indian Association of Tour Operators (IATO) and expressed gratitude for their initiatives in promoting the union territory as a top-tier tourist location.
“We are very appreciative of the IATO for visiting and organizing this trip, because trust functions both ways. Your presence confirms that we are moving in the right direction,” Abdullah conveyed to the IATO members.
Reflecting on the tragic event earlier this year, the chief minister remarked, “To label it unfortunate would be an understatement. It not only affected 26 families directly but also shook the confidence of many others. Just as the season was starting to appear promising, the downturn by mid-June was quite significant.” A terror attack in Pahalgam on April 22 claimed 26 lives, primarily tourists.
Emphasizing the resilience of the tourism sector, Omar Abdullah expressed hope for recovery.
“Since the 2022 season, we’ve noticed a rise in tourist vehicles. It was heartening to see Srinagar lively with activity, with taxis loaded with luggage heading towards Pahalgam, Gulmarg, and beyond.” He underscored that the aim is not merely to have tourists visit Kashmir once.
