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The Best New Fragrances in July, From Cereal-Inspired Scents to Sun-Soaked Perfumes

10 July 2026, 1 min read


A fresh take on the carefree feeling of summer, this limited-edition fragrance from Ffern transports you to sunlit landscapes filled with citrus groves, wild herbs and blooming florals. Made with 100-percent natural ingredients, the seasonal, citrus-floral scent captures the brand’s strong connection to nature through a beautifully layered blend that feels both invigorating and grounded. Top notes are Corsican clementine, white grapefruit, green mandarin, petitgrain and galbanum; mid notes feature damask rose, rose de Mai, neroli, basil, blackcurrant bud, rose geranium, bergamot rind, carrot seed and ho wood; and base notes include rock rose, vetiver, bran, Siam benzoin, jasmine and red cedar.



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