Sure, self-tanner has been big for years now, but new numbers suggest this summer could be a breakout moment for at-home formulas. A recent study from Spate and Sula Labs found that interest in self-tanners has spiked 11 percent year over year, based on insights from Google, TikTok and Instagram.
It’s part of a steady rise in interest that doesn’t seem to be slowing down. The report also highlights a handful of brands leading the pack. Ahead are the self-tanning brands trending right now, according to the data.
