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Running has evolved from merely being a workout squeezed between vacations to a central reason for travel. Dubbed as “runcations,” these trips allow enthusiasts to explore destinations through running. This trend surged post-pandemic, as many turned to running when gyms were closed. The influence of social media, fitness influencers, and burgeoning local running clubs further entrenched this in popular culture. (Image: Canva)
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For numerous travelers, running provides a fresh perspective on a city. Rather than hastily visiting popular tourist attractions, runners traverse streets, waterfronts, parks, and local areas at a more leisurely pace. This approach creates a more personal and spontaneous experience. Many runners feel these journeys give them a clearer purpose while traveling. (Image: Canva)
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Statistics highlight the growing popularity of this culture. According to a report from the New York Post, Strava reported a 59% increase in running club participation in 2024, with over one million clubs registered on the platform. (Image: Canva)
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According to TripAdvisor’s 2026 travel trends report, the concept of “sweat jetting” (planning trips around fitness activities) has emerged as one of the fastest-growing travel trends among tourists. The hospitality group Accor has also noted a significant uptick in interest for vacations centered on exercise. (Image: Canva)
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Runcations typically fall into two categories: some travelers head to specific cities for significant races, while others opt for destinations where running is integrated into their holiday experience. Many hotels and resorts are adapting by providing guided runs, designated routes, and wellness services aimed at recovery. “Well before wellness became a buzzword, we noticed our guests needed ways to stay active and remain themselves while traveling,” stated Peggy Roe, executive vice president and chief customer officer at Marriott International, to The Post. (Image: Canva)
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Luxury resorts are also embracing this trend. A recent report noted that the Four Seasons Resort Tamarindo in Mexico has introduced a “run concierge” service for its guests, featuring guided routes through jungle trails and coastal paths, suitable for both casual joggers and marathon trainers. Resort representatives mention that many visitors are now in training for marathons or endurance challenges. (Image: Canva)
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Marathon events around the globe have increasingly attracted travelers planning runcations. The New York City Marathon is one of the largest, attracting over 50,000 runners each year. Other notable events include the Paris Marathon, Berlin Marathon, Chicago Marathon, London Marathon, and Tokyo Marathon. (Image: NYRR)
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The appeal of these races extends beyond mere competition; the atmosphere surrounding them becomes just as significant. For many travelers, completing a race in a foreign country is as unforgettable as visiting a notable landmark or tasting local cuisine. (Image: Canva)
