Mastercard Teams Up with EVA Live to Provide Concert Perks for Cardholders

Mastercard has teamed up with EVA Live, a live entertainment company, to provide its cardholders exclusive access to over 20 live performances across India from October to December 2025. Cardholders can enjoy early bird access, discounted tickets, and special experiences such as artist meet-and-greets and lounge access.

This offer is open to all Mastercard-issued cardholders worldwide, including credit, debit, and prepaid cards. Customers from India, Sri Lanka, and Bangladesh, along with international visitors attending events in India, are invited to participate.

The concert series will kick off on October 30 in Mumbai with a performance by Enrique Iglesias, marking his return to India after 13 years.

International artists like AR Rahman and DJ Tiësto are also featured in the lineup.Cardholders will enjoy:

• Early access to tickets during the presale period
• 10% discount on ticket prices following the presale
• Access to Priceless Experiences via www.priceless.com/music

This initiative marks Mastercard’s inaugural sponsorship of performing arts in South Asia, showcasing its commitment to connect with consumers beyond traditional payment solutions.

Gautam Aggarwal, Division President, South Asia at Mastercard, mentioned that the partnership seeks to enhance engagement by linking audiences to music and entertainment in impactful ways.

Julie Nestor, EVP, Marketing & Communications, Asia Pacific, Mastercard, added that this collaboration builds on the company’s global entertainment strategies, which include partnerships with prestigious events like the GRAMMYs and BRIT Awards.

EVA Live, the event organizer, has a history of hosting major concerts both in India and internationally. “This partnership with Mastercard will enhance the live music experience and strengthen fan connections,” stated Deepak Chaudhary, Founder and MD of EVA Live.

Tickets and offers can be accessed through www.priceless.com/music. Cardholders who do not possess a Mastercard can apply for one at specials.priceless.com.